November, 2009

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Are You In the Zone?

Wednesday, November 18th, 2009

Travel far enough away from the influence of American fast food and you’ll find populations with an abundance of nonagenarians (i.e., 90-year olds).  Coincidence?  I think not.  Instead, I submit that these pockets of longevity, so-called Blue Zones (I guess because of the abundant grey hair), exist precisely because they avoid our dysfunctional approach to food and exercise. 

BZBlue Zones were identified by a team of researchers funded by National Geographic and AARP.  To date, five geographically disperse zones have been identified (with more expeditions planned).  The common building blocks for longevity include: having the right outlook, moving naturally, being part of a tribe and eating wisely.  If these seem obvious, it’s because they are.  And except for, “wear clean drawers in case you get hit by a bus”, it’s the same advice you likely heard from your mom.

More interesting is how the “Blue Zoners” are applying their learning closer to home.  They recently conducted a Vitality Project in Albert Lea, MN, where local residents were encouraged to make small, manageable changes to their lives…kids walked to school, people planted gardens, neighbors volunteered, side salads appeared on fast food menus.  The net result?  Increased longevity, reduced health care costs, increased productivity, and more bliss (although work continues on modeling the relationship between reduced happy meal consumption and bliss).

Obviously, we don’t need to relocate to be “in the zone”.  There are small changes we can make that will have a big impact on our quality of life…now and in the future.  It starts with being more deliberate about what we eat, how we move and with who we connect.  If the research is correct, the changes will help us live better, longer and we can look forward to the day when “zones” exist only where living a long, rich life is not the norm. 

You can get more information on living better, longer at www.bluezones.com.

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Healthy School Breakfast? How Notable!

Friday, November 13th, 2009

One of our more rewarding endeavors is a partnership with a company trying to transform school breakfast.  Obviously this is no easy task, but with reams of data pointing to the importance of breakfast and reports exposing the empty calories masquerading as breakfast in many schools it’s a fight worth fighting. (Read about breakfast in Chicago Public Schools http://www.chicagotribune.com/health/chi-cps-breakfast-nov05,0,209332.story?obref=obnetwork).

Notables® by Mission Nutrition, creates a grab ‘n go breakfast that kids eat at their desk.  There are NO TABLES involved (get it?).  Each Notables breakfast, when paired with milk, exceeds the minimum federal School Breakfast Program nutrition requirements by pairing shelf-stable whole grain foods and fruit products in a fun bag. 

They are committed to offering only the highest quality foods in a convenient, kid-friendly manner…which is where we come in.  Notables is currently using specially formulated Oatmeal on the Run bars in two of their bags, meaning kids get all the nutrition of a bowl of instant oatmeal right at their desks.

Our teams are busy looking for other healthy ways for kids to eat and will update you with our progress.  In the meantime, make sure your kids start their day with a notable breakfast…no matter where they eat.

You’ll find more information at http://www.notables.com.

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What Does Oprah Know?

Friday, November 6th, 2009

For some time Oprah has called out Steel Cut Oats as her “favorite whole grain”.  And who can argue…100% whole grain…helps reduce cholesterol…nutty texture…30 minute cook time…30 MINUTE COOK TIME?!?  Okay, maybe it’s not so perfect (unless you have a chef). Quick Steel Cut

All that changed on November 2 when we introduced Quick Cook Steel Cut Oats.  Same whole grain goodness; same nutty, chewy texture, but with a 5-minute cook time puts Steel Cut Oats on your daily breakfast menu.

Look for Country Choice Organic Quick Cook Steel Cut Oats in your favorite store.  The name’s a mouthful, but worth remembering.  After all, you’ll get to enjoy a steaming bowl of steel cut oats everyday…just like Oprah!

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