December, 2009

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Holiday Food Traditions

Wednesday, December 23rd, 2009

My daughters made Christmas cookies last night.  Not the “heat and eat” frozen dough variety, but the kind that leaves a light dusting of flour on the counters and the crunch of sugar sprinkles under foot.  This was significant because:

  1. it was their idea,
  2. they planned far enough ahead to allow for the dough to chill,
  3. they cleaned up everything (almost).

Achieving this milestone was appreciated almost as much as the first time we left them without a sitter.

Food experiences abound during the holidays.  In my family, Christmas brought a mix of old world Italian traditions and Midwest sensibilities…tortellini and broth chased with Tom & Jerry’s.  The actual menu was less important than reserving a place at the table for traditional holiday fare: JoAnn’s trifle, Ginny’s caramel corn, Norma’s turtles.  I once carried a marzipan fish across eight time zones to deliver a holiday tradition from my Italian aunts to their brother in Minnesota.  It was worth the Interpol APB to see my father’s face when that “fish” showed up on Christmas Eve.   

 Today, however, too many of our food traditions have gone the way of the Tofurky (really…tofu “turkey”), pushed aside by a new tradition of acquiring “must have” toys from China.  These new traditions are available at big box stores that lure shoppers to the glow of $400 flat screen TVs and then offer a complete holiday meal as a $20 impulse item. 

I submit that we should not allow retailers’ deference for high-margin electronics to interfere with our ability to bake real memories for our friends and family.  My wish this year is for everyone to spill some flour making a holiday food tradition.  Nothing fancy or expensive.  In fact, the best traditions are made from scratch.  Bake some tonight. 

 Merry Christmas!

 Nana’s Sugar Cookies

Ingredients

  • 1 1/2 cups butter, softened
  • 2 cups white sugar
  • 4 eggs
  • 1 teaspoon vanilla extract
  • 5 cups all-purpose flour
  • 2 teaspoons baking powder
  • 1 teaspoon salt

Directions

  1. In a large bowl, cream together butter and sugar until smooth. Beat in eggs and vanilla. Stir in the flour, baking powder, and salt. Cover, and chill dough for at least one hour (or overnight).
  2. Preheat oven to 400 degrees F. Roll out dough on floured surface 1/4 to 1/2 inch thick. Cut into shapes with any cookie cutter. Place cookies 1 inch apart on ungreased cookie sheets.
  3. Bake 6 to 8 minutes in preheated oven. Cool completely.
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When Social Media Becomes Social Action

Friday, December 18th, 2009

While much of the social media world is sharing the latest Tiger tale or LOL joke, there are places where your connectedness can do some good.  Country Choice Organic wants Facebook fans (ideally who love our stuff, but we’ll worry about that later).  To entice your “fan-ship”, we’re donating 5 bowls of oatmeal to area food banks for every new fan we get through January 15.  The offer is limited to 5000 fans, but that’s 25,000 bowls of oatmeal for people who may otherwise go without breakfast.  Get connected with the link below.  And while you’re at it, bring along a friend.  Your actions will speak louder than (cyber) words.

Heart Warming Support

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Have You Had Your “A-ha” Moment Today?

Thursday, December 10th, 2009

For years the conventional wisdom on organic food was, “If it’s good for you it must taste bad.”  Obviously, this can’t be all true, given the plethora of new organic products in the marketplace.  However, some stereotypes die hard.  That’s why we’re capturing Country Choice Organic “a-ha” moments and sharing them here.  An “a-ha” moment happens whenever reality is at odds with a preconceived notion…like finding an organic cookie that tastes great.  They can happen anywhere, but to increase the odds when it comes to our products, we’re forcing the issue.  So watch out…you might be the next to have your Country Choice Organic “a-ha” moment captured for posterity.

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