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Healthy, Hunger-Free Kids Act of 2010

Thursday, March 25th, 2010

The Organic Trade Association yesterday announced the passage of the Healthy, Hunger-Free Kids Act of 2010 by the Senate Agriculture Committee.  Their press release focused on an amendment that adds a pilot project to offer healthy organic food in school feeding programs.  As an organic manufacturer we applaud the OTA’s efforts to lobby for organic programs, however, this announcement fails to see the forest for the organic trees. 

The real news here is that Congress is finally waking up to the reality that we are feeding our kids to death.  This action acknowledges that the high calorie, low nutrition processed foods that pass for lunch at most schools is contributing to the obesity epidemic we face today.  And they are offering significant dollars to upgrade the menu.  While current nutrition programs receive about $16 billion annually, the Healthy, Hunger-Free Kids Act of 2010  provides an additional $4.5 billion over ten years for expanding and adding programs that:

  • Help Schools Improve the Nutritional Quality of School Meals
  • Create National Nutrition Standards for All Foods Sold in Schools
  • Promote Nutrition and Wellness in Child Care Settings
  • Connect More Children to Healthy Local Produce through Farm-to-School Programs
  • Strengthen Local School Wellness Policies
  • Support Breastfeeding in the WIC Program
  • Improve School Food Financing

The OTA release expresses it well, “As we all recognize, the health status of our children is crucial to the well-being of our nation’s future, and the food that they are fed in schools is key to that status.”  These words ring true whether or not the food is organically grown.

Click here to read more about the Healthy, Hunger-Free Kids Act of 2010 http://ag.senate.gov/Legislation/CN%20budget%20framework-%20nutrition.pdf

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The British Are Coming…And Not A Moment Too Soon!

Wednesday, March 3rd, 2010

Every generation or so a British invasion hits our shores and shakes things up a bit.  This latest assault won’t “Twist and Shout” its way to Billboard’s Top 10, but it’s message is worth tuning in.

Jamie Oliver, British-born chef cum reality television star, has taken to main street USA to tell Americans they are too fat, which is somewhat ironic, given the UK is one of the few countries that can match our collective girth thigh for thigh.  He’s set his sights on Huntington, West Virginia, the least healthy community in the union, and his message is simple: we are feeding our kids to death.  And it’s hard to argue his point, when he shows us young kids suffering with “adult” diseases like heart disease and diabetes or reviews the weekly diet of an obese mom and her three obese kids.

The sad (or frustrating or maddening…your pick) thing is his message isn’t new or something we all don’t already know.  We have spent the last 30 years literally eating ourselves to death and in doing so, created the first generation of kids whose life expectancy is shorter than their parents. 

Oliver’s putting his cooking skill where his mouth is, working with the local schools to improve lunch menus, building basic nutrition into curriculums and spreading the gospel throughout the community…all under the spotlight of a reality television series.  While cynics may question his motivation, there’s no denying the problem is real and the need is great.  So what if it takes a cockney voice to alert us to our problem?  I say jolly good show, old chap!  With any luck, Oliver’s efforts will give a new generation cause to appreciate “When I’m 64”.

Click here for more in formation on Jamie Oliver’s Food Revolution.

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Healthy School Breakfast? How Notable!

Friday, November 13th, 2009

One of our more rewarding endeavors is a partnership with a company trying to transform school breakfast.  Obviously this is no easy task, but with reams of data pointing to the importance of breakfast and reports exposing the empty calories masquerading as breakfast in many schools it’s a fight worth fighting. (Read about breakfast in Chicago Public Schools http://www.chicagotribune.com/health/chi-cps-breakfast-nov05,0,209332.story?obref=obnetwork).

Notables® by Mission Nutrition, creates a grab ‘n go breakfast that kids eat at their desk.  There are NO TABLES involved (get it?).  Each Notables breakfast, when paired with milk, exceeds the minimum federal School Breakfast Program nutrition requirements by pairing shelf-stable whole grain foods and fruit products in a fun bag. 

They are committed to offering only the highest quality foods in a convenient, kid-friendly manner…which is where we come in.  Notables is currently using specially formulated Oatmeal on the Run bars in two of their bags, meaning kids get all the nutrition of a bowl of instant oatmeal right at their desks.

Our teams are busy looking for other healthy ways for kids to eat and will update you with our progress.  In the meantime, make sure your kids start their day with a notable breakfast…no matter where they eat.

You’ll find more information at http://www.notables.com.

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